Chicago Sõnumid

Wall Street Journal avaldas hiljuti oma majandusblogis intervjuu Hal Varianiga, kelle õpiku Microeconomic Analysis, Third Edition austajateks on Eestis terve majandusteadlaste põlvkond. Intervjuust võib lugeda, kuidas sai tuntud majandusteadlasest Google’i täiskohaga töötaja, miks hakkavad lähiajal kõige helgemad majandusteaduse ja statistika lõpetajad tegelema turundusega ja mis kasu on majandusteadlastest tänapäeva firmadele.

Varian: I think marketing is the new finance. In the 1960s and 1970s [we] got interesting data, and a lot of analytic fire power focused on that data; Bob Merton and Fischer Black, the whole team of people that developed modern finance. So we saw huge gains in understanding performance in the finance industry. I think marketing is in the same place: now we’re getting a lot of really good data, we have tools, we have methods, we have smart people working on it. So my view is the quants are going to move from Wall Street to Madison Avenue.